Creative Director

Welcome to SIFA, where tradition meets
innovation and elegance meets empowerment. As the Director, I am proud to lead
a brand that has been woven into the fabric of Pakistan's textile industry for
over five decades.
Our journey began with my father, Mr. Haji
Abdul Rehman, who laid the foundation for our family's legacy in the 1970s.
Today, we continue to build on that legacy with a passion for excellence, a
commitment to sustainability, and a dedication to delivering unparalleled
customer experiences.
At SIFA, we believe that fashion is not
just about clothing, but about empowering women to feel confident, beautiful,
and authentic. Our mission is to revolutionize the fashion industry with
cutting-edge designs, premium fabrics, and exceptional craftsmanship.
I invite you to join us on this journey, to
experience the SIFA difference, and to become part of a community that values
elegance, innovation, and excellence. Together, let us redefine the future of
fashion and make a lasting impact on the industry."