SIFA's legacy began in the 1970s when Mr. Haji Abdul Rehman established Rehman Shafoon Markaz as a wholesale fabric dealer across Pakistan. Through dedication and perseverance, he laid the foundation for a thriving business.
In the subsequent years, his son, Kashif Rehman, joined the venture and played a pivotal role in expanding the operations. Kashif Rehman's entrepreneurial spirit led to the establishment of Kashif Embroideries, an embroidery factory that further solidified the family's presence in the textile industry.
In 2021, Kashif Rehman launched SIFA, a luxury ladies' suiting brand, building on the family's rich heritage and expertise. With a vision to revolutionize the fashion industry, SIFA introduced cutting-edge designs, premium fabrics, and unparalleled quality to the market. SIFA is a luxury fashion brand that embodies the perfect blend of tradition and innovation. Our brand is built on a foundation of: Unmatched quality, Stylish, innovative designs, Reasonable costs, Exceptional customer service
"Vision of Sifa by 2025, aims to be the most revered and sought-after luxury ladies' suiting brand in Pakistan, synonymous with elegance, innovation, and excellence. At SIFA. Our mission is to empower women through elegant, high-quality clothing that exudes confidence and sophistication. We are guided by an unwavering commitment to quality, innovation, and customer satisfaction, striving to become the leading luxury ladies' suiting brand in Pakistan, recognized for exceptional craftsmanship, sustainable practices, and unparalleled customer experience.