“SIFA” derived from the Urdu word ’sift’, translates as quality & praise in English. We are a High Street Brand foundation set by three friends, who had a great deal of experience & have contributed to the cloth industry since the early ’70s. Mr Kashif Rehman, Mr Faheem Kureshi & Mr Khuram Rasheed of KFK enterprises bring the best quality fabric and designs to the market under their eponymous label SIFA.
Our chosen emblem is a Peacock, which possesses some of the most admired characteristics. It symbolizes excellence, poise, beauty & sophistication in a brand. We create aesthetics of beauty and comfort by blending the peacock train’s qualities, transcending beyond of the nuance of display into engineered design, fabric & wearability.
Innovative, progressive, contemporary & influential; SIFA represents the fierce women of today.
Launching in March 2021, our high-street brand includes Pret Wear, Unstitched Suits, andFabric by the yard, a one-stop shop catering to everyone. We’re bringing unmatched quality combined with novel design aesthetics at affordable prices;SIFA is here to take your breath away.