KFK Enterprises established by Mr Kashif Rehman, Mr Faheem Kureshi & Mr Khuram Rasheed is one of the leading, well-equipped and effectively segregated textile company having cognizant management, efficient policies and upgraded well-maintained machinery. The company follows strict rules and regulations to maintain in-house discipline and efficient production. With experience in the textile sector, SIFA has successfully ventured into the retail sector by establishing itself as fast fashion women’s wear brand.   


The company has come up with a revolutionized brand “SIFA” derived from the Urdu word ’sift’, translates as quality & praise in English. We are a high quality fashion brand integrated with cultural and ethnic values providing Pret Wear, Unstitched Suits, and Fabric by the yard, a one-stop shop catering to everyone. The brand is set by experienced founders of KFK enterprises bringing the best quality fabric and designs to the market under their eponymous label SIFA.

The chosen emblem for logo is a Peacock, which possesses some of the most admired characteristics. It symbolizes excellence, poise, beauty & sophistication in a brand. We create aesthetics of beauty and comfort by blending the peacock train’s qualities, transcending beyond of the nuance of display into engineered design, fabric & wearability.

The brand was launched in March 2021, bringing unmatched quality combined with novel design aesthetics at company.